Overview cards on the Dashboard

What Overview cards are

On Dashboard → Overview, you see a horizontal row of Overview cards.

Each card represents one time period such as:

• Day / Week / Month / Quarter / Year
• Other predefined time frame

Every card shows a summary of business performance accross different selected paramenters like:

• Time period / Marketplaces / Products / Currency / Ad attribution window
• An optional comparison to a previous period or previous year

In simple terms, Overview cards answer the question: “How is my business doing right now, at a glance?”

Key terms

• Time in UTC: The current time in UTC, used to avoid timezone issues across marketplaces.
• Overview Filter: Controls how advertising metrics are displayed on the dashboard.
• Periods Filter: Selects the time period used for the dashboard; supports creating a custom time period.
• Products Filter: Filters the dashboard to specific product(s).
• Marketplace Filter: Filters the dashboard to specific marketplace(s).
• Metrics Cards: Summary cards showing accumulated metrics for the selected time period, products, and marketplaces.

What information each card contains

Each Overview card is made up of several sections (widgets). Each widget focuses on a different aspect of your business.

Typical widgets include:

• Total Sales - A headline summary of revenue, with breakdowns per Organic and Ads sales (in units and money)

• Gross Profit - Money remained after subtracting the direct Marketplace costs required to generate sales

• Net Profit - Amount of money left after all costs and expenses are deducted from revenue

• ROI - Return on Investment measures how much profit you make relative to the money you invested

• Gross margin - What percentage of your sales revenue remains as gross profit after direct Marketplace costs

• Sellable Returns - Percentage of returned products that are still in good condition and can be resold

• ACOS - Percentage of ad-generated revenue spent on advertising

• tACOS - Ad spent relative to total revenue (organic and advertising)

• ROAS - Revenue earned for every dollar spent on ads

• CPA - Cost Per Acquisition, also called CPI or Cost per Unit shows how much ad spend is required to sell one unit

• Sold orders / units - Self explanatory

• Total Ads Spent - Amount of money spent on Advertising within the marketplace (internal) or across different traffic channels (external)

• COGS - Total direct cost required to produce and deliver the products that were sold during a period

• Amazon fees - The charges Amazon deducts from your sales for using its platform and fulfillment services

• Total refunds - The value of sales that were refunded to customers, either partially or fully

• Returned COGS - The COGS value of items that were sold but later returned.

• Expenses - Expenses are operating costs not directly tied to producing a product.

Not every widget focuses on raw totals. Some highlight efficiency, others show structure or trends.

How date range and filters affect the cards

Overview cards always reflect your current filters.

If you change Time period / Marketplaces / Products / Currency or Ad attribution window, all cards immediately update to reflect those choices. This ensures the cards always match the context you are analyzing.

Comparing to previous periods

You can enable comparisons in Overview settings.

When comparison is turned on:

• Each card can show how the current period compares to:

  • The previous period, or
  • The same period last year

If comparison is disabled, cards show only current values.

Customizing Overview cards

These settings are saved to your user profile and apply every time you open the Dashboard. There are two ways you can customize how Overview cards work.

1. In Overview settings, you can choose:

• How ads are attributed to sales
• Whether promotions are counted as ad spend
• Which comparison period to use

2. What you can do with Overview cards

From the Overview screen, you can:

• Select a card Clicking a card sets that time period as the active context for the rest of the Dashboard

• Reset selection A Reset button returns you to the default set of periods

• Adjust Overview settings Change attribution, promo handling, or comparison behavior and save it

• Rearrange card layout Customize the order of widgets to match how you analyze your business

• Switch metric views in Key Metrics Toggle between different views of advertising metrics (for example, internal, external, or total impact)

• Expand or collapse widget details Some widgets allow you to open detailed breakdowns or hide them for a cleaner view

Overview cards are interactive, but intentionally simple. They are designed for quick orientation, not deep investigation.

How Overview cards should be used

Even though overview cards are not detailed reports, they are super useful to:

• Give fast situational awareness
• Highlight trends and anomalies
• Help you decide where to investigate next
• Provide a shared snapshot for discussions with partners or teams

If something looks off in an Overview card, that is a signal to explore deeper sections of the Mission Control Center.

Cards are the brilliant starting points to find all of the answers to bsuiness questions.