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MarketingPromotion & Coupons

Marketing Performance Promotion Tool

What is This Software?

The Marketing Performance Promotion Tool is a comprehensive analytics platform designed to help you monitor, analyze, and optimize your marketing campaigns on e-commerce marketplaces. This tool provides detailed insights into two primary types of promotional activities:

  1. Coupons: Discount offers that customers can collect (clip) and redeem when making purchases
  2. Deals/Promotions: Time-limited promotional campaigns featuring specific products

The software automatically tracks performance metrics, calculates financial returns, monitors budget consumption, and provides visual representations of your marketing efforts. Whether you’re running a simple coupon campaign or a complex multi-product promotion, this tool gives you the data you need to make informed decisions about your marketing investments.

Key Terminology (Glossary)

Coupon: A discount offer that customers can save (clip) to their account and use later when purchasing eligible products. Coupons have a specific discount amount or percentage and are valid for a defined time period.

Deal/Promotion: A time-limited promotional campaign that showcases products at discounted prices. Deals appear prominently on marketplace pages and drive immediate customer attention.

Clip: When a customer saves a coupon to their account for future use. This is the first step in the customer journey - they’ve shown interest but haven’t yet made a purchase.

Redemption: When a customer actually uses a clipped coupon to make a purchase. This is the conversion action that generates revenue.

Budget: The total amount of money you’ve allocated for a coupon or promotion campaign. This includes both the discount amounts you’re offering customers and the fees charged by the marketplace.

Budget Spent: The portion of your budget that has already been consumed through customer redemptions and marketplace fees.

Budget Remaining: The amount of budget still available for future redemptions.

Sales: The total revenue generated from purchases made using your coupons or through your promotions. This represents the gross sales amount before any discounts or fees are deducted.

Glance Views: The number of times customers have viewed your promotion or deal. This metric indicates the visibility and reach of your marketing campaign.

Units Sold: The total number of product units purchased through your coupon or promotion campaigns.

Redemption Rate: The percentage of clipped coupons that were actually used to make purchases. This measures how effective your coupon offer is at converting interest into sales.

ROI (Return on Investment): A financial metric that shows how much revenue you generate for every dollar spent on your marketing campaign. An ROI of 2.0x means you earned $2 for every $1 spent.

Conversion Rate: The percentage of customers who viewed your promotion and then made a purchase. This measures the effectiveness of your promotional offer at driving sales.

Average Discount: The average amount of discount applied per redemption. This helps you understand the typical discount value customers are receiving.

Average Sale Value: The average revenue generated per redemption or purchase. This indicates the typical order size from your promotional campaigns.

Amazon Fee: The service charges imposed by the marketplace platform for running coupons or promotions. These fees vary based on when your campaign started and which marketplace you’re using.

Marketplace: The specific e-commerce platform where your campaigns are running (e.g., Amazon US, Amazon UK, Amazon Germany, etc.).

Product: An individual item included in your coupon or promotion campaign. Each product has its own performance metrics including views, sales, and revenue.

Expired Campaign: A coupon or promotion that has passed its end date and is no longer active or available to customers.

Active Campaign: A coupon or promotion that is currently running and available for customers to use.

Upcoming Campaign: A coupon or promotion that has been created but hasn’t yet reached its start date.

The “Why”: Benefits of Using This Tool

Financial Transparency: Understand exactly where your marketing dollars are going. See not just how much you’re spending, but how much revenue you’re generating in return. The tool automatically calculates complex fee structures, so you always know your true costs.

Performance Optimization: Identify which campaigns are working and which aren’t. Compare redemption rates, ROI, and conversion metrics across different campaigns to learn what resonates with your customers.

Budget Management: Prevent overspending with real-time budget tracking. See exactly how much of your allocated budget has been consumed and how much remains. Get alerts when campaigns are approaching budget limits.

Data-Driven Decision Making: Make informed choices about future campaigns based on historical performance data. Understand which discount amounts work best, which products perform well in promotions, and which time periods generate the most sales.

Time Savings: Automatically calculate complex metrics that would take hours to compute manually. The tool handles all the math, from redemption rates to ROI calculations to fee structures.

Multi-Campaign Monitoring: Track dozens or hundreds of campaigns simultaneously. Filter, search, and sort to quickly find the information you need without scrolling through endless spreadsheets.

Visual Insights: Understand performance at a glance through charts and graphs. Spot trends, identify outliers, and compare campaigns visually rather than reading through rows of numbers.

Historical Analysis: Review past campaign performance to identify patterns and trends. Understand how seasonal factors, discount amounts, or product selections impact your results.

Interface Overview

When you first access the Marketing Performance Promotion Tool, you’ll see a clean interface with two main tabs at the top:

  • Coupons Tab: View and manage all your coupon campaigns
  • Deals Tab: View and manage all your promotional deal campaigns

You can switch between these tabs by clicking on them. The active tab will be highlighted, and the content below will update to show the relevant campaign type.

Header Section

At the top of the page, you’ll find:

Page Title: “Performance Promotion” - This confirms you’re in the right section of the application.

Performance Selector: Located on the right side of the header, this allows you to:

  • Filter campaigns by specific products
  • Filter campaigns by marketplace (Amazon US, UK, Germany, etc.)
  • Clear all filters to see all campaigns

Search Bar: A search box that lets you quickly find specific campaigns by typing part of their name. The search is case-insensitive and will match any part of the campaign name.

Main Content Area

Below the tabs, the main content area displays your campaigns. The layout changes slightly between Coupons and Deals views, but both provide comprehensive performance information.

Campaign Cards (Coupons View)

Each coupon campaign is displayed as an expandable card showing:

Header Section:

  • Start date badge showing when the coupon became active
  • Expiry date badge showing when the coupon expires, with color coding:
    • Green: Campaign has plenty of time remaining
    • Yellow/Orange: Campaign is expiring soon (within 10 days or 80% budget used)
    • Red: Campaign has expired

Summary Metrics (visible when card is collapsed):

  • Sales: Total revenue generated from this coupon
  • Redemptions: Number of times the coupon was used
  • Collected: Number of times customers clipped the coupon
  • Budget: Total budget allocated for this campaign
  • Estimated Quantity: Approximate number of additional units that can be discounted based on remaining budget

Budget Progress Bar: A visual indicator showing:

  • Percentage of budget used (displayed as a number)
  • Color-coded progress bar (green for low usage, yellow for moderate, orange for high, red for near-depletion)
  • Amount spent and amount remaining

Expandable Details: Click anywhere on the card to expand and see:

  • Performance Analytics section with detailed metrics
  • Additional campaign information
  • List of products included in the coupon

Campaign Table (Deals View)

Deals are displayed in a sortable table format with the following columns:

Promotion Name: The name of your deal campaign. Hover over truncated names to see the full name. Click to see a detailed view with all included products.

Type: The type of promotion (e.g., Lightning Deal, Percentage Off, etc.)

Glance Views: Total number of times customers viewed this promotion

Units Sold: Total number of product units purchased

Revenue: Total sales revenue generated

Conversion Rate: Percentage of viewers who made a purchase

Duration: How long the promotion ran, with detailed start and end dates available on hover

Summary Cards (Deals View)

Above the deals table, you’ll see four summary cards showing overall performance:

  • Total Glance Views: Sum of all views across all deals
  • Total Units Sold: Sum of all units sold across all deals
  • Total Revenue: Sum of all revenue across all deals
  • Conversion Rate: Overall conversion rate across all deals

Filtering and Sorting Options

Hide Expired Coupons Checkbox: When checked, this filter removes all expired campaigns from your view, making it easier to focus on active campaigns.

Sort By Dropdown: Choose how you want campaigns sorted:

  • Budget Usage: Sort by percentage of budget consumed (highest first)
  • Expiry Date: Sort by when campaigns expire (soonest first)

Product Filter: Use the product selector in the header to show only campaigns that include specific products.

Marketplace Filter: Use the marketplace selector to view campaigns from specific marketplaces only.

Charts and Visualizations

Both Coupons and Deals views include comprehensive chart sections accessible via tabs:

Monitor Tab: Shows the list/table view of campaigns

Charts Tab: Displays various visualizations including:

  • Performance comparison charts
  • Budget usage analysis
  • Timeline performance graphs
  • Conversion funnel diagrams
  • Radar charts for multi-metric comparison

Comprehensive User Guide

Getting Started: Your First Session

Step 1: Access the Tool

Navigate to the Marketing Performance Promotion section from your main dashboard. You’ll see the interface with two tabs: “Coupons” and “Deals.”

Step 2: Choose Your View

Decide whether you want to analyze coupons or deals. If you’re unsure, start with Coupons as they’re typically more numerous and provide detailed budget tracking.

Step 3: Apply Initial Filters

Use the Performance Selector in the header to:

  • Select specific marketplaces if you only want to see campaigns from certain regions
  • Select specific products if you want to focus on particular items

Step 4: Review Campaign Status

Look at the expiry badges on each campaign card to quickly identify:

  • Which campaigns are still active
  • Which campaigns are expiring soon and may need attention
  • Which campaigns have already expired

Step 5: Expand Campaigns of Interest

Click on any campaign card to expand it and see detailed performance metrics. Start with campaigns that have high budget usage or are expiring soon.

Scenario 1: Monitoring Active Coupon Campaigns

Objective: Check the health of your currently running coupon campaigns and identify any that need attention.

Step-by-Step Process:

  1. Navigate to Coupons Tab: Click on the “Coupons” tab at the top of the page.

  2. Filter Out Expired Campaigns: Check the “Hide expired coupons” checkbox to focus only on active campaigns.

  3. Sort by Expiry Date: Use the “Sort by” dropdown and select “Expiry date” to see campaigns that are ending soonest first.

  4. Review Budget Progress Bars: Look at the colored progress bars on each campaign card:

    • Green bars (0-25% used): Healthy, plenty of budget remaining
    • Yellow bars (25-50% used): Moderate usage, monitor closely
    • Orange bars (50-75% used): High usage, consider increasing budget if performing well
    • Red bars (75-90% used): Very high usage, may run out soon
    • Dark red bars (90%+ used): Critical, likely to exhaust budget soon

  5. Check Expiry Warnings: Look for yellow/orange expiry badges indicating campaigns expiring within 10 days.

  6. Expand High-Priority Campaigns: Click on campaigns with:

    • High budget usage (orange/red progress bars)
    • Expiring soon (yellow/orange expiry badges)
    • High redemption rates (indicating strong performance)

  7. Review Performance Metrics: In the expanded view, check:

    • Redemption Rate: Higher is better - indicates customers are using the coupons
    • ROI: Should be above 1.0x to be profitable
    • Average Sale Value: Understand typical order size
    • Budget Remaining: Ensure sufficient funds for remaining campaign duration

  8. Take Action: Based on your review:

    • If a campaign has high ROI and is running out of budget: Consider increasing the budget
    • If a campaign has low redemption rate: The discount may not be attractive enough, or the products may not be in demand
    • If a campaign is expiring soon with budget remaining: Consider extending the end date if possible

Scenario 2: Analyzing Campaign Performance to Optimize Future Campaigns

Objective: Understand which campaigns performed best to inform your future marketing strategy.

Step-by-Step Process:

  1. Switch to Charts View: Click on the “Charts” tab within either the Coupons or Deals section.

  2. Select Performance Metric: Use the metric selector buttons to choose what you want to analyze:

    • ROI: See which campaigns generated the best return on investment
    • Sales: Identify campaigns that drove the most revenue
    • Redemption Rate: Find campaigns with the highest conversion from clips to purchases
    • Budget Usage: See which campaigns consumed their budgets most efficiently

  3. Adjust Time Range: Use the “Show last” dropdown to focus on:

    • Last 5 campaigns: Recent performance trends
    • Last 10 campaigns: Medium-term patterns
    • Last 20 campaigns: Long-term historical analysis

  4. Review Comparison Charts: The bar chart shows:

    • Individual campaign performance
    • Average performance line (dashed red line) for context
    • Which campaigns exceeded average and which fell below

  5. Analyze Budget Usage Chart: The stacked bar chart shows:

    • How much budget was spent (red portion)
    • How much budget remains (green portion)
    • Visual comparison of budget efficiency across campaigns

  6. Examine Radar Chart: The performance radar shows multi-dimensional comparison:

    • Redemption Rate
    • ROI
    • Sales
    • Budget Usage
    • Clips/Views
    • Identify campaigns that excel across multiple metrics

  7. Review Timeline Chart: The line chart shows:

    • Sales trends over time
    • Identify seasonal patterns
    • Spot campaigns that performed exceptionally well or poorly

  8. Study Conversion Funnel: Understand the customer journey:

    • How many customers clipped/viewed
    • How many converted to purchases
    • Where you’re losing potential customers

  9. Document Insights: Note patterns such as:

    • Discount amounts that generate best ROI
    • Campaign durations that work best
    • Products that perform well in promotions
    • Time periods with highest conversion rates

  10. Apply Learnings: Use these insights to:

    • Set appropriate discount amounts for future campaigns
    • Choose optimal campaign durations
    • Select products likely to perform well
    • Time campaigns for maximum impact

Scenario 3: Managing Budget for Multiple Campaigns

Objective: Ensure you’re allocating budget effectively across all campaigns and identify campaigns that need budget adjustments.

Step-by-Step Process:

  1. View All Campaigns: Make sure “Hide expired coupons” is unchecked to see your complete budget picture.

  2. Sort by Budget Usage: Select “Budget usage” from the sort dropdown to see campaigns with highest budget consumption first.

  3. Review Budget Progress Bars: For each campaign, check:

    • The percentage displayed (e.g., “67.3%”)
    • The color of the progress bar
    • The “spent” and “remaining” amounts

  4. Calculate Total Budget Allocation: Manually sum up:

    • Total budget across all campaigns
    • Total budget spent
    • Total budget remaining
    • This gives you an overall picture of your marketing spend

  5. Identify Budget Issues: Look for:

    • Campaigns with 90%+ budget used but still active (may run out)
    • Campaigns with high ROI but exhausted budget (opportunity to increase budget)
    • Campaigns with low ROI and high budget usage (consider pausing or reducing budget)

  6. Check Estimated Quantity: For campaigns with remaining budget, review the “Est. Quantity” field to understand:

    • How many more units can be discounted
    • Whether this aligns with your campaign goals
    • If you need to adjust budget to meet sales targets

  7. Review Amazon Fees: Expand campaigns to see the “Amazon Fee” in the details section. Understand:

    • How fees are calculated (varies by campaign start date and marketplace)
    • Total fees paid across all campaigns
    • Impact of fees on your overall budget

  8. Prioritize Budget Adjustments: Based on performance:

    • Increase budget for high-ROI campaigns that are running low
    • Decrease or pause low-performing campaigns to reallocate funds
    • Extend successful campaigns if budget allows

  9. Monitor Regularly: Set a schedule to check budget status:

    • Daily for active campaigns with high usage
    • Weekly for all active campaigns
    • Before launching new campaigns to ensure sufficient budget

Scenario 4: Finding Specific Campaigns Quickly

Objective: Locate a particular campaign when you know part of its name or want to check a specific product’s campaigns.

Step-by-Step Process:

  1. Use Search Functionality:

    • Locate the search box in the top right (it will say “Search coupons…” or “Search deals…” depending on your active tab)
    • Type any part of the campaign name
    • Results filter in real-time as you type

  2. Filter by Product:

    • Click the “Product” button in the Performance Selector
    • Search for or select the product you’re interested in
    • Only campaigns including that product will be displayed

  3. Filter by Marketplace:

    • Use the marketplace selector in the Performance Selector
    • Choose specific marketplaces (e.g., only Amazon US)
    • View will update to show only campaigns from selected marketplaces

  4. Combine Filters: You can use multiple filters simultaneously:

    • Search for campaign name AND filter by product AND filter by marketplace
    • This narrows down results quickly

  5. Clear Filters: Click “Clear filters” in the Performance Selector to reset all filters and see all campaigns again.

Scenario 5: Understanding Individual Campaign Performance in Detail

Objective: Get a comprehensive understanding of how a specific campaign is performing across all metrics.

Step-by-Step Process:

  1. Locate the Campaign: Use search or scroll to find the campaign you want to analyze.

  2. Expand the Campaign Card: Click anywhere on the campaign card to expand it.

  3. Review Performance Analytics Section: This section shows four key metrics:

    Redemption Rate:

    • Hover over the info icon to see the calculation
    • Higher percentages indicate more customers are using clipped coupons
    • Compare to other campaigns to see if this is above or below average
    • Typical good redemption rates: 15-30% or higher

    ROI (Return on Investment):

    • Shows how much revenue you earn per dollar spent
    • ROI of 2.0x means you earned $2 for every $1 spent
    • ROI below 1.0x means the campaign is losing money
    • Hover over info icon to see exact calculation with your numbers

    Average Discount:

    • The typical discount amount per redemption
    • Helps understand if discounts are consistent
    • Compare to your intended discount to ensure it’s being applied correctly

    Average Sale Value:

    • The typical order size from this campaign
    • Higher values indicate customers are buying more expensive items or multiple items
    • Use this to understand customer behavior and basket size

  4. Review Additional Details Section: This shows:

    • Discount: The discount amount or percentage offered
    • Total Discount: Sum of all discounts given to customers
    • Amazon Fee: Total fees paid to the marketplace (hover for fee structure explanation)
    • Coupon ID: Unique identifier for reference
    • Duration: Start and end dates of the campaign

  5. Check Budget Information: Review the budget progress bar and amounts:

    • Budget Spent: Total of discounts + Amazon fees
    • Budget Remaining: How much is left
    • Budget Percentage Used: Visual and numerical representation

  6. Review Products List: Scroll to see all products included in the campaign:

    • Product names and images
    • Original prices (crossed out)
    • Discounted prices
    • Product identifiers (ASIN, SKU)

  7. Compare to Averages: Use the Charts view to see how this campaign compares to others:

    • Is ROI above or below average?
    • Is redemption rate typical?
    • How does budget usage compare?

  8. Identify Action Items: Based on your analysis:

    • If performance is strong: Consider similar campaigns in the future
    • If performance is weak: Identify what might be improved (discount amount, products, timing)
    • If budget is running low: Decide whether to increase budget or let it expire

Scenario 6: Analyzing Deal Performance

Objective: Understand how your promotional deals are performing compared to coupons.

Step-by-Step Process:

  1. Navigate to Deals Tab: Click on the “Deals” tab at the top.

  2. Review Summary Cards: Check the four summary metrics at the top:

    • Total Glance Views: Overall visibility of your deals
    • Total Units Sold: Total products sold through deals
    • Total Revenue: Total sales generated
    • Conversion Rate: Overall effectiveness at converting views to sales

  3. Switch to Charts View: Click the “Charts” tab to see visualizations.

  4. Select Metric to Analyze: Choose from:

    • Revenue: See which deals generated most sales
    • Glance Views: Identify most visible deals
    • Units Sold: Find deals that drove most volume
    • Deal Conversion Rate: See which deals were most effective at converting viewers

  5. Click on Chart Bars: Click any bar in the comparison chart to see detailed product performance for that specific deal.

  6. Review Product Performance Chart: When you click a deal, a new chart appears showing:

    • Revenue per product
    • Units sold per product
    • Conversion rate per product
    • Identify which products within the deal performed best

  7. Analyze Radar Chart: Compare up to 5 deals simultaneously across multiple dimensions:

    • Revenue
    • Glance Views
    • Units Sold
    • Conversion Rate
    • Number of Products
    • Toggle deals on/off using the legend to focus on specific comparisons

  8. Review Timeline: See revenue trends over time to identify:

    • Seasonal patterns
    • Deal timing effectiveness
    • Growth or decline trends

  9. Click on Table Rows: In the Table view, click any deal row to navigate to a detailed deal page with:

    • Complete timeline of deal lifecycle
    • Hourly performance rates
    • Detailed product breakdown
    • Revenue distribution charts

  10. Compare Deal Types: Use the “Type” column to identify:

    • Which deal types (Lightning Deal, etc.) perform best
    • Whether certain types have better conversion rates
    • Revenue differences between deal types

Understanding Input Fields and Data Formats

Campaign Name: This is automatically populated from your marketplace account. You cannot edit it here, but you can search by it.

Budget Field: Displayed in the campaign card. Shows:

  • Format: Currency symbol followed by number (e.g., “$1,000” or “€500”)
  • This is the total budget you allocated when creating the campaign
  • Cannot be edited in this tool (must be changed in marketplace settings)

Date Fields: All dates are displayed in a readable format:

  • Format: “MMM dd, yyyy” (e.g., “Jan 15, 2024”)
  • Start dates show when campaign became active
  • End dates show when campaign expires
  • Hover over duration badges for exact times

Currency Display: All monetary values use appropriate currency symbols:

  • USD: $ (e.g., $1,234.56)
  • EUR: € (e.g., €1,234.56)
  • GBP: £ (e.g., £1,234.56)
  • JPY: ¥ (e.g., ¥1,234)
  • Other currencies use their respective symbols

Percentage Values: Displayed with % symbol:

  • Redemption Rate: “25.3%”
  • Budget Usage: “67.8%”
  • Conversion Rate: “12.5%”

ROI Values: Displayed as multiplier with “x”:

  • “2.5x” means you earned $2.50 for every $1 spent
  • “0.8x” means you earned $0.80 for every $1 spent (losing money)

Large Numbers: Automatically formatted with commas:

  • 1,234 clips
  • 5,678 redemptions
  • $12,345.67 sales

The Logic “Under the Hood”

This section explains the mathematical formulas and calculations the system uses to generate the metrics you see. Understanding these formulas helps you interpret the results and make better decisions.

Redemption Rate Calculation

The redemption rate measures what percentage of customers who clipped your coupon actually used it to make a purchase.

Formula:

Redemption Rate=RedemptionsClips×100%\text{Redemption Rate} = \frac{\text{Redemptions}}{\text{Clips}} \times 100\%

Explanation:

  • If 100 customers clipped your coupon and 25 used it, your redemption rate is 25%
  • Higher redemption rates indicate your coupon offer is attractive and compelling
  • This metric helps you understand conversion from interest (clipping) to action (purchasing)

Example Calculation:

  • Clips: 1,000
  • Redemptions: 250
  • Redemption Rate = (250 ÷ 1,000) × 100% = 25%

Interpretation:

  • 0-10%: Low redemption rate - coupon may not be attractive enough
  • 10-20%: Average redemption rate
  • 20-30%: Good redemption rate
  • 30%+: Excellent redemption rate

ROI (Return on Investment) Calculation

ROI measures how much revenue you generate for every dollar you spend on your campaign. This is one of the most important metrics for understanding campaign profitability.

Formula:

ROI=Total SalesBudget Spent\text{ROI} = \frac{\text{Total Sales}}{\text{Budget Spent}}

Where Budget Spent includes both customer discounts and marketplace fees.

Explanation:

  • An ROI of 2.0x means you earned $2 in sales for every $1 you spent
  • An ROI of 1.0x means you broke even (sales equal costs)
  • An ROI below 1.0x means you’re losing money on the campaign
  • Higher ROI indicates more efficient use of marketing budget

Example Calculation:

  • Total Sales: $5,000
  • Budget Spent: $2,000 (includes $1,800 in discounts + $200 in fees)
  • ROI = $5,000 ÷ $2,000 = 2.5x

Interpretation:

  • Below 1.0x: Campaign is unprofitable - consider pausing or adjusting
  • 1.0x - 1.5x: Break-even to modest profit
  • 1.5x - 2.5x: Good ROI, campaign is profitable
  • 2.5x+: Excellent ROI, highly profitable campaign

Average Discount Calculation

This shows the typical discount amount given per redemption, helping you understand if discounts are being applied consistently.

Formula:

Average Discount=Total DiscountRedemptions\text{Average Discount} = \frac{\text{Total Discount}}{\text{Redemptions}}

Explanation:

  • If you gave $500 in total discounts across 100 redemptions, average discount is $5 per redemption
  • This helps verify your discount structure is working as intended
  • Compare to your intended discount amount to ensure consistency

Example Calculation:

  • Total Discount: $2,500
  • Redemptions: 500
  • Average Discount = $2,500 ÷ 500 = $5.00 per redemption

Average Sale Value Calculation

This metric shows the typical order size from your campaign, helping you understand customer purchasing behavior.

Formula:

Average Sale Value=Total SalesRedemptions\text{Average Sale Value} = \frac{\text{Total Sales}}{\text{Redemptions}}

Explanation:

  • If you generated $10,000 in sales from 200 redemptions, average sale value is $50
  • Higher values indicate customers are buying more expensive items or multiple items
  • Use this to understand basket size and customer behavior

Example Calculation:

  • Total Sales: $15,000
  • Redemptions: 300
  • Average Sale Value = $15,000 ÷ 300 = $50.00 per redemption

Conversion Rate Calculation (for Deals)

For promotional deals, conversion rate measures what percentage of viewers actually made a purchase.

Formula:

Conversion Rate=Units SoldGlance Views×100%\text{Conversion Rate} = \frac{\text{Units Sold}}{\text{Glance Views}} \times 100\%

Explanation:

  • If 1,000 people viewed your deal and 50 made purchases, conversion rate is 5%
  • Higher conversion rates indicate your deal offer is compelling
  • Compare to industry benchmarks (typically 1-5% for e-commerce)

Example Calculation:

  • Glance Views: 5,000
  • Units Sold: 150
  • Conversion Rate = (150 ÷ 5,000) × 100% = 3%

Budget Percentage Used Calculation

This shows what portion of your allocated budget has been consumed.

Formula:

Budget Percentage Used=Budget SpentTotal Budget×100%\text{Budget Percentage Used} = \frac{\text{Budget Spent}}{\text{Total Budget}} \times 100\%

Where Budget Spent = Total Discount + Amazon Fees

Explanation:

  • If you allocated $1,000 and have spent $750, you’ve used 75% of your budget
  • This helps you monitor budget consumption and plan for campaign end or budget increase
  • The system color-codes this: green (low), yellow (moderate), orange (high), red (critical)

Example Calculation:

  • Total Budget: $2,000
  • Budget Spent: $1,500 ($1,400 discounts + $100 fees)
  • Budget Percentage Used = ($1,500 ÷ $2,000) × 100% = 75%

Budget Remaining Calculation

Shows how much budget is still available for future redemptions.

Formula:

Budget Remaining=Total Budget−Budget Spent\text{Budget Remaining} = \text{Total Budget} - \text{Budget Spent}

Explanation:

  • Simple subtraction of spent from total
  • Helps you understand how much purchasing power remains
  • Use this to estimate how many more redemptions you can support

Example Calculation:

  • Total Budget: $3,000
  • Budget Spent: $1,800
  • Budget Remaining = $3,000 - $1,800 = $1,200

Amazon Fee Calculation (Old Structure)

For campaigns started before June 2, 2025, Amazon charges a fixed fee per redemption.

Formula:

Amazon Fee=Number of Redemptions×$0.60\text{Amazon Fee} = \text{Number of Redemptions} \times \$0.60

Explanation:

  • Simple per-redemption fee structure
  • Each time a customer uses your coupon, Amazon charges $0.60
  • Total fee depends on how many times the coupon was redeemed

Example Calculation:

  • Redemptions: 500
  • Amazon Fee = 500 × $0.60 = $300

Amazon Fee Calculation (New Structure)

For campaigns started on or after June 2, 2025, Amazon uses a two-part fee structure: an upfront fee plus a percentage of sales.

Formula:

Amazon Fee=Upfront Fee+(Sales×Sales Percentage Fee100)\text{Amazon Fee} = \text{Upfront Fee} + \left(\frac{\text{Sales} \times \text{Sales Percentage Fee}}{100}\right)

Explanation:

  • You pay a fixed upfront fee when the campaign starts
  • Plus a percentage of all sales generated
  • Fee amounts vary by marketplace (see table below)

Marketplace-Specific Fees:

MarketplaceUpfront FeeSales PercentageCurrency
United States$5.002.5%USD
Japan¥1501.5%JPY
United Kingdom£2.001.5%GBP
Germany€4.001.5%EUR
Spain, France, Italy, Netherlands, Sweden, Poland, Egypt, UAE, Turkey, Singapore, Australia, Brazil, Canada, Mexico, India, China€2.00 (or equivalent)1.0%EUR (or equivalent)

Example Calculation (US Marketplace):

  • Upfront Fee: $5.00
  • Sales: $10,000
  • Sales Percentage: 2.5%
  • Amazon Fee = $5.00 + ($10,000 × 2.5% ÷ 100) = $5.00 + $250.00 = $255.00

Example Calculation (UK Marketplace):

  • Upfront Fee: £2.00
  • Sales: £5,000
  • Sales Percentage: 1.5%
  • Amazon Fee = £2.00 + (£5,000 × 1.5% ÷ 100) = £2.00 + £75.00 = £77.00

Adjusted Budget Spent Calculation (New Fee Structure)

For campaigns using the new fee structure, the system adjusts budget calculations to include both discounts and the new fee structure.

Formula:

Adjusted Budget Spent=Total Discount+Amazon Fee\text{Adjusted Budget Spent} = \text{Total Discount} + \text{Amazon Fee}

Where Amazon Fee uses the new structure formula above.

Explanation:

  • The system automatically calculates this to give you accurate budget consumption
  • This ensures you see the true cost of your campaign, including all fees
  • Budget remaining is then calculated from this adjusted amount

Example Calculation:

  • Total Discount: $2,000
  • Amazon Fee (new structure): $255
  • Adjusted Budget Spent = $2,000 + $255 = $2,255

Estimated Units Remaining Calculation

This estimates how many more product units can be discounted based on remaining budget. The calculation differs based on fee structure and discount type.

For Old Fee Structure with Fixed Discount Amount:

Estimated Units=Budget RemainingDiscount Amount+$0.60\text{Estimated Units} = \frac{\text{Budget Remaining}}{\text{Discount Amount} + \$0.60}

Explanation:

  • Takes remaining budget and divides by cost per unit (discount + service fee)
  • Gives you an estimate of how many more redemptions you can support
  • This is an estimate because actual sales prices may vary

Example Calculation:

  • Budget Remaining: $1,000
  • Discount Amount: $5.00
  • Service Fee: $0.60
  • Estimated Units = $1,000 ÷ ($5.00 + $0.60) = $1,000 ÷ $5.60 = 178.57 ≈ 178 units

For New Fee Structure with Fixed Discount Amount:

Estimated Units=Budget−Upfront FeeDiscount Amount+Sales Fee Per Unit\text{Estimated Units} = \frac{\text{Budget} - \text{Upfront Fee}}{\text{Discount Amount} + \text{Sales Fee Per Unit}}

Where Sales Fee Per Unit is estimated based on average sale value:

Sales Fee Per Unit=Average Sale Value×Sales Percentage100\text{Sales Fee Per Unit} = \frac{\text{Average Sale Value} \times \text{Sales Percentage}}{100}

Explanation:

  • More complex because the sales fee depends on sale value
  • System uses average sale value from existing redemptions to estimate future fees
  • Upfront fee is subtracted from budget first, then remaining budget is divided by cost per unit

Example Calculation:

  • Budget: $2,000
  • Upfront Fee: $5.00
  • Budget After Upfront: $1,995
  • Discount Amount: $10.00
  • Average Sale Value: $50.00
  • Sales Percentage: 2.5%
  • Sales Fee Per Unit = ($50.00 × 2.5%) ÷ 100 = $1.25
  • Total Cost Per Unit = $10.00 + $1.25 = $11.25
  • Estimated Units = $1,995 ÷ $11.25 = 177.33 ≈ 177 units For Percentage Discounts:

The system uses average discount per redemption from existing data:

Average Discount Per Redemption=Total DiscountRedemptions\text{Average Discount Per Redemption} = \frac{\text{Total Discount}}{\text{Redemptions}}

Then applies the same formulas above using this average discount amount.

Success Score Calculation

The system calculates a success score to rate campaign performance. This is an internal metric that helps categorize campaigns.

Formula:

If campaign has insufficient data (clips < 10 or redemptions < 5): Success Score=−1 (Insufficient Data)\text{Success Score} = -1 \text{ (Insufficient Data)}

Otherwise: Success Score=Redemption Score+ROI Score\text{Success Score} = \text{Redemption Score} + \text{ROI Score}

Where: Redemption Score=min⁡(Redemption Rate×500,50)\text{Redemption Score} = \min(\text{Redemption Rate} \times 500, 50)

ROI Score=min⁡(ROI×25,50)\text{ROI Score} = \min(\text{ROI} \times 25, 50)

Rating Categories:

  • 80-100: Excellent Performance
  • 60-79: Good Performance
  • 40-59: Average Performance
  • 0-39: Poor Performance
  • -1: Insufficient Data

Explanation:

  • Combines redemption rate and ROI into a single score
  • Each component contributes up to 50 points
  • Higher scores indicate better overall performance
  • Used internally to categorize and highlight top performers

Example Calculation:

  • Redemption Rate: 25% (0.25)
  • ROI: 2.0x
  • Redemption Score = min(0.25 × 500, 50) = min(125, 50) = 50
  • ROI Score = min(2.0 × 25, 50) = min(50, 50) = 50
  • Success Score = 50 + 50 = 100 (Excellent Performance)

Average Values in Charts

When viewing charts, the system calculates average values across displayed campaigns for comparison.

Formula:

Average Metric=Sum of All Campaign ValuesNumber of Campaigns\text{Average Metric} = \frac{\text{Sum of All Campaign Values}}{\text{Number of Campaigns}}

Explanation:

  • Helps you understand if a campaign is above or below average
  • The red dashed line in charts shows this average
  • Compare individual campaign bars to this line to assess performance

Example Calculation:

  • Campaign 1 ROI: 2.5x
  • Campaign 2 ROI: 1.8x
  • Campaign 3 ROI: 3.2x
  • Campaign 4 ROI: 1.5x
  • Campaign 5 ROI: 2.0x
  • Average ROI = (2.5 + 1.8 + 3.2 + 1.5 + 2.0) ÷ 5 = 11.0 ÷ 5 = 2.2x

Troubleshooting & FAQ

Common Issues and Solutions

Problem: “No coupon/deal performance data available” message appears

Possible Causes:

  • You haven’t created any campaigns yet
  • Your campaigns haven’t started (still in “upcoming” status)
  • There’s a delay in data synchronization from the marketplace

Solutions:

  1. Verify you have active campaigns in your marketplace account
  2. Check that campaigns have reached their start dates
  3. Wait a few hours for new campaigns to appear (data sync can take time)
  4. Refresh the page
  5. Check that you’re looking at the correct marketplace filter

Problem: Budget numbers don’t match what I set in the marketplace

Possible Causes:

  • Amazon fees are included in “Budget Spent” but not in your original budget setting
  • The system shows adjusted budget that accounts for fee structures
  • Currency conversion if viewing different marketplace

Solutions:

  1. Remember that “Budget Spent” includes both discounts AND Amazon fees
  2. For campaigns after June 2, 2025, upfront fees are deducted from available budget
  3. Check the “Amazon Fee” detail in expanded campaign view to see fee breakdown
  4. Ensure you’re viewing campaigns in the correct currency

Problem: Redemption rate seems very low

Possible Causes:

  • Discount amount may not be attractive enough
  • Products may not be in high demand
  • Campaign may have just started (needs time for redemptions)
  • Customers may be clipping coupons for future use

Solutions:

  1. Compare redemption rate to other similar campaigns to see if it’s actually low
  2. Consider increasing discount amount if budget allows
  3. Review product selection - some products naturally have lower redemption rates
  4. Wait for campaign to run longer - early days often show lower rates
  5. Check if campaign is expiring soon - customers may redeem closer to expiry

Problem: ROI is below 1.0x (losing money)

Possible Causes:

  • Discount amount is too high relative to product margins
  • Amazon fees are consuming too much of the budget
  • Low redemption rate means you’re paying fees without enough sales
  • Products have low profit margins

Solutions:

  1. Review your product profit margins - ensure discounts don’t exceed margins
  2. Consider reducing discount amount for future campaigns
  3. Focus on higher-margin products for promotions
  4. Analyze which campaigns have good ROI and replicate their structure
  5. Consider pausing low-ROI campaigns to preserve budget

Problem: Estimated Quantity shows “N/A”

Possible Causes:

  • Campaign uses percentage-based discount (system needs redemption data to estimate)
  • Campaign has no budget set
  • Campaign just started with no redemptions yet

Solutions:

  1. Wait for some redemptions to occur - system needs data to calculate average discount
  2. Check if budget is set in marketplace settings
  3. For percentage discounts, the estimate becomes available after first few redemptions
  4. Expand campaign to see detailed fee and discount information

Problem: Can’t find a specific campaign

Possible Causes:

  • Campaign is filtered out (expired, different marketplace, different product)
  • Search term doesn’t match campaign name
  • Campaign hasn’t synced yet

Solutions:

  1. Clear all filters using “Clear filters” button
  2. Uncheck “Hide expired coupons” if looking for old campaigns
  3. Try different search terms - search is case-insensitive and matches any part of name
  4. Check marketplace filter - ensure correct marketplace is selected
  5. Wait a few hours and refresh if campaign was just created

Problem: Charts are empty or show “No data available”

Possible Causes:

  • No campaigns match current filters
  • All campaigns are filtered out
  • Data hasn’t loaded yet

Solutions:

  1. Clear all filters to see all campaigns
  2. Check that you have campaigns in the date range being displayed
  3. Refresh the page
  4. Switch to “Monitor” tab to verify campaigns are visible there
  5. Adjust “Show last” dropdown to include more campaigns

Problem: Numbers seem incorrect or don’t add up

Possible Causes:

  • Misunderstanding of what metric includes (e.g., budget spent includes fees)
  • Currency display issues
  • Rounding in calculations
  • Data sync delay

Solutions:

  1. Hover over info icons to see exact calculations with your numbers
  2. Expand campaign to see detailed breakdown of all components
  3. Remember that “Budget Spent” = Discounts + Fees (not just discounts)
  4. Check currency - ensure you’re comparing same currency values
  5. Allow for small rounding differences in percentages (system shows decimals)

Problem: Campaign shows as expired but should still be active

Possible Causes:

  • Time zone differences
  • Campaign end date has passed
  • Marketplace ended campaign early

Solutions:

  1. Check exact end date and time in campaign details
  2. Verify time zone - system uses marketplace time zone
  3. Check marketplace account to confirm campaign status
  4. Contact marketplace support if campaign was ended unexpectedly

Frequently Asked Questions

Q: How often is the data updated?

A: Data is synchronized from the marketplace periodically throughout the day. New campaigns may take a few hours to appear. Performance metrics (clips, redemptions, sales) are typically updated within 24 hours of occurring.

Q: Can I edit campaigns from this tool?

A: No, this tool is for monitoring and analysis only. To create, edit, or delete campaigns, you must use your marketplace seller account interface. This tool shows you the results so you can make informed decisions about future campaigns.

Q: Why do some campaigns show different fee structures?

A: Amazon changed their fee structure on June 2, 2025. Campaigns started before this date use the old structure ($0.60 per redemption). Campaigns started on or after this date use the new structure (upfront fee + percentage of sales). The system automatically detects which structure applies based on campaign start date.

Q: What’s a good redemption rate?

A: Redemption rates vary by industry and product type, but generally:

  • 0-10%: Below average, may need improvement
  • 10-20%: Average performance
  • 20-30%: Good performance
  • 30%+: Excellent performance

Compare your rates to your own historical data and similar campaigns for the most accurate benchmark.

Q: What ROI should I aim for?

A: This depends on your business model and profit margins, but generally:

  • Below 1.0x: Campaign is losing money - needs adjustment
  • 1.0x - 1.5x: Break-even to modest profit
  • 1.5x - 2.5x: Good ROI, sustainable for regular use
  • 2.5x+: Excellent ROI, highly profitable

Consider your overall marketing goals - sometimes lower ROI is acceptable if it drives customer acquisition or clears inventory.

Q: How do I know if I should increase a campaign’s budget?

A: Consider increasing budget if:

  • ROI is strong (above 1.5x or your target)
  • Redemption rate is good (above 15-20%)
  • Budget is running low (above 75% used)
  • Campaign still has time remaining
  • You have additional marketing budget available

Q: Why does “Budget Spent” include Amazon fees? I only set a discount budget.

A: Amazon fees are a real cost of running campaigns, just like the discounts you offer. The system includes them in “Budget Spent” to show you the true total cost. Your original budget setting in the marketplace is for discounts only, but the total cost to you includes both discounts and fees.

Q: Can I export this data?

A: The current version focuses on in-tool analysis. For data export, you may need to use marketplace reporting tools or contact support for bulk data access.

Q: How far back does historical data go?

A: Historical data availability depends on when you started using the tool and how long your marketplace account has been active. The system shows all available campaign data from your marketplace account.

Q: Why do some metrics show as “N/A” or dashes?

A: Some calculations require minimum data points. For example:

  • Estimated quantity needs budget and discount information
  • Average metrics need at least one redemption
  • ROI needs budget spent to be greater than zero

Once campaigns accumulate some activity, these metrics will populate.

Q: How do I compare campaigns effectively?

A: Use the Charts view to compare campaigns visually:

  1. Select the metric you want to compare (ROI, Sales, Redemption Rate, etc.)
  2. Review the bar chart - bars above the red average line are above average
  3. Use the radar chart to compare multiple metrics simultaneously
  4. Sort campaigns by the metric you care about most
  5. Look for patterns in top performers (discount amounts, durations, products)

Q: What should I do if a campaign has high budget usage but low ROI?

A: This indicates the campaign is consuming budget without generating sufficient returns. Consider:

  1. Pausing the campaign if possible to preserve remaining budget
  2. Analyzing what’s different about this campaign vs. high-ROI campaigns
  3. Reducing discount amount if campaign can be edited
  4. Learning from this for future campaigns - avoid similar structures

Q: How accurate is the “Estimated Quantity” calculation?

A: The estimate is based on current average discount and fee rates. Actual results may vary because:

  • Sale prices may change
  • Fee percentage applies to actual sale value (which varies)
  • Customer behavior may change

Use it as a rough guide, not an exact prediction. It’s most accurate for fixed-amount discounts with established redemption patterns.

Q: Can I see performance for individual products within a campaign?

A: Yes! For deals, click on a deal in the charts view to see product-level performance. For coupons, expand the campaign card and scroll to the “Products” section to see all included products. Some campaigns may show product-level metrics in the detailed views.

Q: Why do conversion rates differ between coupons and deals?

A: These measure different things:

  • Coupon Redemption Rate: Clips → Redemptions (customers who saved vs. used)
  • Deal Conversion Rate: Views → Purchases (customers who saw vs. bought)

Deals typically have lower conversion rates because viewing is easier than clipping, so the denominator is larger. Both metrics are useful for understanding different aspects of campaign performance.

Q: How do I know which marketplace a campaign is from?

A: Campaign cards and tables show marketplace information. In the deals table, you can see marketplace in the detailed view. For coupons, the marketplace is typically indicated in the campaign details when expanded. Use the marketplace filter in the header to focus on specific regions.

Q: What’s the difference between “Sales” and revenue in the context of this tool?

A: In this tool, “Sales” refers to the gross revenue from purchases - the total amount customers paid. This is before deducting your costs (discounts and fees). It represents the revenue generated, which you can then compare to your costs (budget spent) to calculate ROI.

Conclusion

The Marketing Performance Promotion Tool provides comprehensive insights into your coupon and deal campaigns. By understanding the metrics, calculations, and features described in this manual, you can effectively monitor performance, optimize budget allocation, and make data-driven decisions to improve your marketing results.

Remember:

  • Monitor campaigns regularly, especially those with high budget usage
  • Compare performance across campaigns to identify best practices
  • Use charts and visualizations to spot trends and patterns
  • Understand that metrics like ROI and redemption rates help you optimize future campaigns
  • Budget management is crucial - track spending to avoid unexpected costs

For additional support or questions not covered in this manual, please refer to your marketplace seller support resources or contact your account representative.

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