Products Performance Table on the Dashboard

What this table is

The Products Performance Table is the main table section on the Dashboard. It appears below the Overview cards and above the charts.

Its purpose is simple: to show how each product performs for the currently selected time period, products, and marketplaces.

In onboarding, it is described as a table that shows product performance based on your active Dashboard filters.

What you see in this section

A tabbed table

The table area is divided into tabs. The most important ones are:

• Products Shows performance metrics per product or product group.

• Orders Shows detailed order-level data.

This documentation focuses on the Products tab.

Product rows based on your current filters

The Products table always reflects your current Dashboard selection, including:

• selected time period
• selected products
• selected marketplaces
• ad attribution window
• grouping mode (ASIN or Parent)
• promo and ads handling
• currency

If you change filters anywhere on the Dashboard, the table updates automatically.

Columns with product metrics

Each row represents:

• a single product, or
• a parent product group (when grouping is enabled)

Typical columns include:

• Product name or identifier
• Total sales and units sold
• Organic sales and units
• Additional performance and financial metrics

The exact columns may vary depending on your settings and visible column selection.

Grouped and expandable rows

When grouping is enabled (for example, by Parent):

• Parent rows summarize performance
• Child rows represent individual ASINs
• Parent rows can be expanded or collapsed
• An expand icon appears in the first column when child rows are available

This helps you:

• see a high-level summary first
• drill down into individual product variations only when needed

What you can do with the Products table

1. Sort by any metric

You can sort the table by clicking on column headers.

Sorting cycles through three states:

• not sorted
• ascending
• descending

This lets you quickly answer questions like:

• Which products sell the most?
• Which products perform worst?
• Which products have declining metrics?

2. Change how products are grouped

You can switch the Group by mode:

• ASIN Each row represents one ASIN.

• Parent Parent products appear as expandable rows with child ASINs underneath.

This is useful when analyzing variation-level performance versus product-family performance.

3. Show or hide columns

The table includes a column manager that lets you:

• choose which metrics are visible
• hide columns you do not currently need

This allows you to keep the table focused and readable instead of overwhelming.

4. Export the table

You can export the Products table to Excel.

This is useful when you want to:

• share data with teammates
• perform offline analysis
• archive performance snapshots

The export respects the current table structure and filters.

5. Expand and collapse grouped rows

When rows are grouped:

• click to expand a parent row
• view detailed child rows
• collapse again to return to a summary view

This allows fast navigation between overview and detail without changing pages.

6. Browse large datasets

The table supports loading additional rows as you scroll when large datasets are present.

This allows you to work with many products without long initial loading times.

How this table should be used

The Products Performance Table is designed for comparison and prioritization.

Use it to:

• compare products side by side
• identify top and bottom performers
• spot products that deserve deeper investigation
• validate whether trends seen in Overview cards are driven by specific products

It sits between:

• high-level summaries (Overview cards), and
• deep dives (charts and order-level data)

Think of it as your control panel for product decisions.

Orders table on the Dashboard

What the Orders table is

On Dashboard → Products Performance Table, you can switch from the Products tab to the Orders tab.

The Orders tab shows a detailed list of individual Amazon orders for the currently selected:

• time period
• products
• marketplaces

Its purpose is to let you inspect real orders, not summaries.

The table loads data progressively as you scroll, so you can work with large order volumes without long loading times.

How orders are displayed

One order, multiple product lines

Orders are grouped by Amazon Order ID.

This means:

• One row represents one Amazon order.
• Inside that row, you may see multiple product lines if the customer bought more than one item.

This mirrors how Amazon orders actually work and prevents the same order from appearing multiple times.

What you see in the Orders table

Products column

For each product in the order, the table shows:

• product image
• product name (shortened if needed)
• SKU badge, when available
• ASIN badge, when available

If an image is missing, a placeholder image is shown.

Quantity column

For each product, the table shows:

• quantity purchased
• unit price, displayed as “quantity × price”

The Amazon Order ID is also shown here:

• displayed as a clickable link
• marked with an external-link icon

Status column

Each order has a clear status label shown as a colored badge:

• Shipped — green
• Pending — yellow
• Cancelled — red

You can sort the table by status to group similar orders together.

What happens when you click

Clicking the order row itself

Clicking the row background does not open an in-app order details view.

The Orders table is designed as a read-only monitoring table, not a drilldown interface.

Clicking the Amazon Order ID

Clicking the Amazon Order ID opens that order directly in Amazon Seller Central in a new browser tab.

This lets you:

• see the full official Amazon order details
• manage refunds, messages, or issues directly in Seller Central

The Dashboard intentionally links outward instead of duplicating Amazon’s order interface.

How to use the Orders table effectively

Use the Orders table when you want to:

• verify individual sales behind aggregated metrics
• check order status changes
• confirm which products were purchased together
• quickly jump to Seller Central for action

It complements:

• Overview cards (high-level performance)
• Products table (product comparison)

Think of it as your ground truth layer for confirming what actually happened at the order level.