Advertising & Performance

PPC results broken out by ad type, alongside coupon and promotion performance. These read Propamp’s own advertising data; to manage campaigns directly see Amazon Ads tools.

9 tools — 9 read.

Tool	Access	What it does
`kpi_get_ppc`	Read	Retrieve aggregate PPC advertising KPIs across all Amazon ad types (Sponsored Products, Sponsored Display, Sponsored Brands, Sponsored Brands Video, and external ads) in one response.
`kpi_get_ppc_external`	Read	External (non-Amazon) advertising KPIs for campaigns on Google, Facebook, TikTok, and other platforms that drive traffic to Amazon listings. External ads tracking must be configured in Propamp.
`kpi_get_ppc_sb`	Read	Sponsored Brands (SB) KPIs — brand banner ads at the top of Amazon search results featuring logo, headline, and products. SB is distinct from Sponsored Brands Video (SBV) which uses video creative.
`kpi_get_ppc_sbv`	Read	Sponsored Brands Video (SBV) KPIs — auto-playing video ads in Amazon search results and product detail pages, a separate format within the Sponsored Brands family using video creative instead of banners.
`kpi_get_ppc_sd`	Read	Sponsored Display (SD) KPIs — audience-targeted, remarketing, and product-targeting display ads on Amazon and third-party sites, distinct from keyword-targeted SP and brand banner SB ads.
`kpi_get_ppc_sp`	Read	Sponsored Products (SP) KPIs — keyword-targeted product ads in Amazon search results, typically the largest PPC channel and primary tACOS driver.
`performance_get_coupons`	Read	Retrieve a paginated list of Amazon coupons with performance data — clips, redemptions, budget utilization, and sales per coupon. Coupons are distinct from promotions: coupons have clip/redemption tracking and explicit budget (budgetSpent…
`performance_get_promotion_by_id`	Read	Retrieve detailed performance data for a single Amazon promotion by its promotion ID, including per-product breakdown of revenue, units sold, and glance views.
`performance_get_promotions`	Read	Retrieve a paginated list of Amazon promotions (Lightning Deals, Best Deals, etc.) with performance data — revenue, units sold, and glance views.