Amazon Ads (Beta)

Alongside its own tools, the Propamp MCP server can surface tools from Amazon’s hosted Ads MCP server inside the same session. You get Amazon Advertising data and campaign management in the same conversation as your profit and inventory data, without adding a second connector.

This is an open beta on Amazon’s side, so treat it as subject to change.

When these tools appear

Both conditions must hold:

1. Your organization has an Amazon Ads (ADS) key connected in Propamp.
2. Amazon Ads support is enabled on the Propamp MCP server.

If no Ads key is connected, no Amazon Ads tools are registered and nothing appears in your tool list. That is expected behaviour, not a failure — the rest of your Propamp tools are unaffected.

What you get by default

Twenty read-oriented tools:

Names keep Amazon’s suite-operation shape, so they are easy to tell apart from Propamp’s own:

campaign_management-query_campaign
reporting-create_report
billing-list_invoices
account_management-query_advertiser_account

Report creation is in the default set even though it technically writes — a report job produces a file and changes nothing about your campaigns or spend.

Campaign editing

With campaign editing enabled, the default twenty are joined by eighteen campaign_management create-and-update tools covering campaigns, ad groups, ads, targets, portfolios, budgets, bids, and states.

Deletes are not included even then. If you genuinely need destructive Ads operations, that is a separate conversation with support rather than a switch.

To request campaign editing for your organization, email [email protected] from an Owner or Admin account. Toggling it takes effect immediately — live sessions are dropped and re-register with the correct tool set, so you do not have to wait it out.

Example questions

• “Which of my Sponsored Products campaigns had the worst ACOS last month?”
• “Pull a product-level advertising report for the last 14 days and tell me which ASINs are unprofitable.”
• “Are there any unpaid Amazon Advertising invoices?”
• “Is this ASIN eligible for Sponsored Brands?”

With campaign editing enabled, you can go further — “pause the three worst-performing ad groups” — and your client will ask for approval before it acts.

Propamp PPC tools versus Amazon Ads tools

Both exist, and they answer different questions.

For “is this product actually making money after ad spend”, use the Propamp advertising tools — they are the ones that know your costs. For “what is this campaign targeting”, use Amazon’s.